Hideki Yoshimoto’s focus is in bringing poetic delight in life through design, with an appropriate use of technology. With this in mind, he founded Tangent, his own lighting brand in 2015 in London. A tangent line does not dissect a curve but touches it at one given point. Respecting such gentleness and subtleness, as well as the power of the point of contact, the brand carefully and delicately tells a narrative which talks to people’s hearts.
In addition to managing his own brand Tangent, Hideki Yoshimoto has undertaken various commissions to design products and spaces. His clients include the World’s top luxury brands such as Hermes, Lexus, Wonderglass and Globe-Trotter. Moreover his area of work is expanding further to fields of technological research, where he utilises his interdisciplinary knowledge to move projects with teams of scientists and engineers.
Hideki Yoshimoto was appointed as a visiting associate professor at Osaka University of Arts in Japan in 2018.