Interviewer: Why is designing a space for a trade show so different to a residential project?
Interviewee: The difference between this trade show and my usual work is commercial vs. residential. In university, my focus was more on commercial spaces, and Decorex takes me back to those roots.
For Decorex, we received a specific brief and had to fill out a space with certain requirements. This includes tasks like rigging the ceiling, which is something entirely new to me. The unique aspect is that we aren't designing for a particular client; instead, we're showcasing our creativity.
My company typically specialises in bespoke designs tailored to each client's unique needs, which we take great pride in. But at Decorex, it's a chance to infuse our own personality into the project, and that's really exciting. We also get to collaborate with various suppliers and designers, some who are more extravagant than your conventional brand.
One aspect I particularly like is working with vintage pieces. This is something we don't often get to do, but for this project, we're partnering with brands that allow us to repurpose and showcase these beautiful yet often overlooked pieces. It's not only creatively fulfilling but also environmentally friendly, as we're giving new life to these treasures.
It means a lot to me.
Interviewer: How did the idea for the VIP lounge, Le Boudoir, come to fruition?
Interviewee: So, the inspiration behind our interior design project, spearheaded by Brian Woulfe, was to break down taboos in the client-interior designer relationship. We aimed to create a space that affirms how clients should openly express their desires without any reservations, emphasising that whatever they want, we can deliver. Our goal was to remove any stigma surrounding personal aspects of life, like someone’s sex life, and incorporate it into the design.
We believe that almost everyone has a sex life, and it shouldn't be a hidden or ignored aspect when designing spaces tailored to them. Whether it's enhancing their sex life or addressing more practical needs like creating storage for adult toys away from kids, we wanted our designs to cater to these aspects of life.
In terms of the actual design, we were determined not to follow conventional paths but to push the boundaries. Our aim was to make a bold statement that truly represented our client, ‘Lady Linbury’. It's an exciting opportunity to create something unique and thought-provoking that people will remember and discuss long after the project is complete, which is our primary goal.
Interviewer: So what has been the biggest hurdle and the biggest reward so far in this process?
Interviewee: Designing the VIP lounge came with its share of challenges and rewards. One major hurdle was managing the budget while juggling various design ideas and product choices. Finding designs and products that fit within the budget was tough, but we have managed to make it work.
Another challenge was initially thinking it might be difficult to find suppliers willing to participate in the project due to its unique theme. But, most suppliers were enthusiastic about getting involved, which was nice.
The most rewarding part of this project, I believe, will come to fruition at Decorex itself. Working with different suppliers and seeing everything come together will be the biggest reward. It's also provided an opportunity to showcase how various products from different suppliers can complement each other, something that might not have necessarily occurred before. So being able to facilitate this is great.