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HOMEPLAY PRESENTS SERENGETI LIVING

At Decorex 2025, Homeplay unveils Serengeti Living - a groundbreaking immersive feature that reimagines the role of technology in luxury interiors.

More than a stand, Serengeti Living is a fully immersive, multisensory experience. A theatrical five-minute journey that invites visitors to step into a world where light, sound, motion, and atmosphere are choreographed to perfection, not through visible tech, but through beautifully integrated, design-led automation.

From the tranquillity of an African savanna to the dynamic energy of a modern home, Serengeti Living shows what’s possible when technology is treated not as an afterthought, but as an essential design element.

Homeplay Presents Serengeti Living
James Ratcliffe, Managing Director at Homeplay

“We wanted to create a ‘wow’ experience for Decorex and help designers think differently about technology,” says James Ratcliffe, Managing Director at Homeplay. “Serengeti Living is a glimpse into what happens when technology is considered an integral part of a luxury interior.”

With a prime location next to the Decorex bar, this cinematic experience runs on a five-minute cycle, transforming the space through immersive lighting, invisible audio, and seamless integration.

To bring this vision to life, Homeplay collaborated with an exceptional group of brands and creatives, each bringing their own expertise to a space where collaboration, craft, and considered design take centre stage.

The aim? To inspire interior designers, architects, and developers to think differently about technology in the context of a luxury interior.