Self. is a British design studio that brings together a collaboration between skilled master craftsmen and Kevin Self’s passionate and disciplined approach to thoughtful design. The studio aims to set a new benchmark for high end, exquisitely restored and re-designed vintage furniture.

Hybrid vintage: design process and skill

Respecting sculptural form as much as practical function, Self.’s Re-born hand-finished vintage furniture collection takes original repeatable mid-century pieces (revealing a penchant for all things 50s, 60s & 70s) and gives them new design brio using a pop art inspired palette of sumptuous grand piano lacquers and luxurious modern fabrics. Kevin Self explains: “Hybrid furniture best describes the design process that takes place in our studio: combining vintage pieces with new functions,  finishes and textures that fuse seamlessly across the eras. The result is something new, exciting and ethically sound.”

Self. offers clients an exclusive and bespoke service with endless personalisation options available. This ensures that the designs translate into a contemporary interior context, unique to every client.


Kevin Self’s engineering background and experience of experimentation with different materials informs his furniture design practice. He compares the highly skilled lacquering and restoration process involved to the restoration of a classic car: “You have to strip it back to the constituent parts and prepare them individually back to their original finish, then the lacquer is meticulously built up, layer upon layer to fully envelope the piece. The end result gives a luxurious depth of shine and colour.”


Self.’s chairs are sympathetically restored so that the fabrics selected complement the original features of each chair, while retaining the natural aged patina through the restoration process. Re-born cocktail chairs are the big chair for small spaces, designed to make a statement in any room.


As colour is king, the Self. palette takes its cue from the pop art era and Kevin Self’s own memory of particular colours and related sensations that made an indelible mark – from engineering icons such as the Royal Mail pillar box – to a treasured pair of green Gola trainers!


Self. is for clients who collect and treasure furniture that is beautifully practical with an unusual design heritage, and credentials that will endure.

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Notes to editors:

  • Self. founded November 2012
  • A design studio, current focus is Hybrid Furniture, with a luxury take on vintage
  • Specialises in bespoke design and make, in particular high grade lacquer finishes and fabrics
  • Based in Godalming, Surrey
  • Selected stockist at Liberty, London
  • Launching the ‘Re-born’ collection at Decorex 2015, a range of sculptural hybrid vintage pieces combing vintage and modern finishes


Products and Prices (RRP)


THE DESK fully lacquered from £3450

NAKEDDESK restored and coloured from £1380

THE DRESSING TABLE lacquered from £3650


APOLLO COFFEE TABLE in round or oval, lacquered from £1450


FOOR DRAWER chest of drawers from £1380



PERCHA, the slimmer one, from £745

HUGGA the broader backed one, from £795





Liberty, London

The Little Shed – Home, Godalming

For all bespoke enquiries, please contact the Self. studio: 0207 112 88 77


For more information, hi-res images, interviews, please contact:

Kevin Self

07867 47 48 53

[email protected]