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During the Olympic and Paralympic games, product and interior designer Lee Broom will curate one of the key rooms in Lancaster House, to be used by the British Business Embassy. He is one of a number of respected British designers, including Terence Conran and Ross Lovegrove, who have been invited to enhance the elegance of the embassy, which will play host to more than 3,000 UK and international business leaders during the Games.
The magnificent 19th century Lancaster House will be used to showcase modern art and design created by British or British-trained designers, photographers, furniture makers and sculptors. Lee Broom will be transforming the Gold Room, using a mix of contemporary pieces from his Salon collection, which features soft hues accented with modern stud detailing.
All the pieces used were designed in Broom's east end studio, and then manufactured in the UK. 'It is an honour to be invited to participate in this unique event, especially when the spotlight is on London during the Olympic and Paralympic games,' says Lee. 'Championing British design and manufacturing is something I feel passionate about and this centrepiece backs the best of UK creativity - it's a hugely valuable opportunity.'
In total, 18 rooms in Lancaster House will be transformed with help from Paul Smith, Barber Osgerby, Jasper Morrison and Foster & Partners, among others. The designers involved were all handpicked by design leader and UKTI business ambassador, Sir John Sorrell, alongside Diana Yakeley, president of the British Institute of Interior Design.