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The Designers’ Advisor Polly Williams of Camberyard, an award-winning interior design business development consultancy, returns to Decorex this year following last year’s sold-out event. She has invited four members of her thriving Camberyard Collective – Emma Hooton from Studio Hooton, Petra Arko from Bergman & Mar, Ciara Ephson from Fentiman Design & Jeannine Birch from Coral & Hive – to share their experiences and tips for Decorex ahead of their panel discussion “So you’re a brilliant designer but … can you run a business?” on 19 September 2018 at 12pm in the Decorex Lecture theatre.
Why should I come to Decorex?
Decorex is one of the great international design shows. Wonderful location, well-organised and dynamic atmosphere – it’s primed to spark new ideas and leave you inspired. Moreover, with so many new as well as established brands, designers and suppliers in one place, it’s a perfect opportunity to connect in person, see new products first-hand, form new relationships and strengthen old ones. The designers’ installations like the VIP area and the bar add to the lively, exciting vibe. Don’t miss the chance to see fellow creative professionals, share ideas, support and inspire each other.
With so many fantastic talks and exhibits, where do I start?
Decorex provides a brilliant opportunity to meet suppliers and see world-renowned designers and brands face-to-face as well as find up-and-coming talent. Take time to go through the schedule of events and the exhibitor list to see what sparks your interest. In addition to seeing the designers you find inspirational or attending talks and events on topics directly relevant to your work, look at areas you may not have previously considered. There are sure to be new or unfamiliar topics you could benefit from learning more about – the Future Heritage Stand, for instance, is a must-see! With so many experienced designers talking about their projects and interesting specialists talks, like how to work with art or sculpture – you never know what or who you might discover!
As a designer or brand, what, if anything, should I bring to Decorex?
Walking shoes! And a light bag for brochures and business cards (your own and other people’s). As you make and develop connections, make sure to swap details and then follow-up, whether that’s with an email or through social media or both.
Top tips for a newcomer to Decorex?
Come for a whole day (or days) so you are able to visit all the stands you want with plenty of time to get to know what and who is there. Be organised and methodical in your approach – and go alone – to make sure you can really focus and get the most out of what’s on offer. You don’t want to regret, for example, not taking enough time to look at products you might need in future when a project evolves. When visiting the stands, choose your samples and catalogues carefully. It can be overwhelming when you get home, so bring a notebook and jot down little details and comments as you go, like particular fabrics you like. You can then categorise your favourite finds later on. Overall: be inspired, learn something, but most importantly: have fun!
The Designers’ Advisor, Camberyard