Future Luxury: The Decorex 2015 creative shoot


We’re so pleased to welcome you to the stunning new website for Decorex International!

Each year Decorex selects a theme and creative for the show and website, to tie in with a current issue or trend within the luxury interiors industry. This year is no exception with questions around the future of luxury currently at the forefront of the industry, demonstrated by the V&A's latest exhibition - What is Luxury.

With this year’s show four months away, we thought we should start with a look at this year’s Decorex theme: The Future of Luxury.

The 2015 Decorex creative

Luxury: what does it mean? The definition of this well-used term definitely seems to be changing as we move forwards into an ever-increasingly diverse world of interior design. Is it an experience? A product? Or just simply the quality of how one spends their time? Perceptions are constantly evolving, as are thoughts and opinions on what the future holds for the luxury market.

This year Decorex is examining the issues and trends around the topic with the show theme of 'Future Luxury' - a theme which will be present throughout all of the Decorex advertisements, interviews, blog posts, and of course, on site at the show itself.

This year’s creative photo shoot, which encompassed both exquisite traditional Decorex exhibitors along with more contemporary brands, was held at Syon House in a move designed to celebrate the newly permanent home of Decorex.

The image pictured at the top of this post, produced as part of the shoot, will be featured in all Decorex communications, including the industry’s top magazines. We've selected some of our favourite images from the photo shoot below...

Sideboard by Justin Van Breda, Vases by Kate Hume

amy somerville
Chair and Sidetable by Amy Somerville, textile by Creation Baumann

Vases by Harlequin London

Chair by Ochre

Chair by Ochre, cushion by Elitis, sidetable by Amy Somerville,
rug by
Jan Kath for Front London

Vessel Gallery

In 2015, we’ll also be shaping our online news content around The Future of Luxury, including dedicated interviews with the industry’s greatest and most esteemed names, gleaning insights into their thoughts on the topic, as well as blog posts and product features in Decorex Loves.

In the meantime, learn more about the products features in the 2015 Decorex creative in our special edition of Decorex Loves.

Register here for Decorex 2015