Fractal lighting collection, designed by William Brand

Our brains are set up to try and bring order in chaos, find logic in confusion and recognise patterns in the opaque. However, what to make of the puzzle of the exact yet endless repetition found at times around us? Fractal is a natural phenomenon as well as a mathematical set that exhibits a repeating pattern, displayed at every scale.
The organised chaos of the reflecting elements of the Fractal disperses the light beautifully in all directions.

FRACTAL is available in two sizes: Ø 80cm and Ø100cm. The finishes are in stainless steel, brass grinded, black matt and white matt.
For more information about the Fractal collection, please visit our website: