Decorex International is part of the Informa Markets Division of Informa PLC

10 - 13 OCT LONDON
16 - 18 NOV ONLINE

Our Entrance Design

Back by popular demand, our entranceway design aims to captivate our visitors and get their creative juices flowing. 2021’s entranceway designer is none other than Moritz Waldemeyer – celebrated artist best known for his digital light displays and original creations – he’ll be injecting his trademark energy into the opening installation called ‘True Love’.

About Moritz Waldemeyer

Waldemeyer is an internationally renowned artist based in London. His work can be seen within a wide range of disciplines, from art and product design through to fashion and entertainment. In 2004 he made his debut into the design world with an interactive chandelier for Swarovski and Ron Arad.

He held his first two exhibitions in 2006 and 2007 and participated in MoMA’s Design & the Elastic Mind exhibition in 2008. Studio Moritz Waldemeyer, which was founded in 2004, and its work manages to forge links between technology, art, fashion and design. Their experimental approach has resulted in bespoke installations for clients such as Audi, Rinascente and Bicester Village, as well as light-studded costumes for the likes of U2, Rihanna, Jamiroquai and the London Olympics Handover Ceremony.

“Taking part in Decorex 2021 is particularly exciting for the whole team at Studio Waldemeyer. Apart from the importance of Decorex in the yearly design calendar and the incredible location, this occasion marks the first physical installation at an event after many months of lockdown and work in the virtual world”

Studio Waldemeyer

The Entranceway Concept

Visitors of Decorex 2021 will be welcomed with a wondrous installation called ‘True Love’, involving intricately designed butterflies that will cascade from tall columns. Creating a canopy of colour above, this feature will be a fantastic start to visitors’ four-day visit to Olympia London. Surrounded by foliage and greenery, that echoes the tropical vibes of that found Kew Gardens, walking into Decorex will be a magical experience this year.

The large-scale butterflies will dance and sway amongst a mesmerising light display, resembling flames. Taking inspiration from Persian poet, Attar of Nishapur; the poem in question talks of three butterflies and their dalliances with a candle’s flame.

“True Love celebrates the beauty of nature, and the drama of life and its fragility. The butterfly – fragile and beautiful – yet capable of triggering a hurricane on the other side of the globe, or so the theory goes. Opposed by the candle flame, so easily extinguished but yet capable of releasing a fire storm of biblical proportions. The dance of attraction between the two is amplified by the increase in scale and a slow down in pace, an installation of exquisite beauty and charm, but also a philosophical rabbit hole to the more inquisitee observer”

Studio Waldemeyer

Rejoin Your Industry

Experience Mortiz's entranceway for yourself with colleagues and peers from the design industry.