Your Definitive Guide to Decorex 2021

Decorex is hosting a grand reunion at Olympia London from 10-13 October 2021 – all rejoice! After over 18 months of restrictions and separation, the design industry could certainly do with an injection of inspiration and creativity.  

“I can’t wait for Decorex this year, after such a long time since a live event took place, it’s going to feel great reconnecting with the community and catching up with industry friends at Olympia London. I’m looking forward to seeing this year’s bar design as well as hearing the stories behind the craftsmanship of this year’s Future Heritage collections – it’s definitely going to be a year to remember,” says Sam Fisher, Decorex Event Director.  

MORNING

Gaze at the entranceway

Back by popular demand, our entranceway design is set to turn some heads this year. Creating the installation is Moritz Waldemeyer – celebrated artist best known for his digital light displays and original creations – he’ll be injecting his trademark energy into the opening feature called ‘True Love’. The installation will involve large butterflies that will cascade from tall columns, creating a canopy of colour above. This feature will be a fantastic start to your four-day visit to Olympia London. 

Discover the latest product launches

There will be lots of gorgeous products launching at Decorex this October. This is the perfect opportunity to source for your upcoming design projects. Don’t miss Haberdashery’s Sand and Sea collection at stand C148, which beautifully evokes the textures of these symbiotic landscapes. Meanwhile, discover Ian Mankin’s Contour collection at stand F141, a range of fabrics made in natural yarns and a feminine colour palette. Cameron Design House will also be showing off some of their newest lighting collections alongside their sister brand Empty State - see them at stand C145. Other brands showcasing new products include Loom Furniture, Riviere X Zoffany, Armac Martin, Original BTC, Knots Rugs X Brian Coleman and many more. 

MIDDAY

Wind down at the bar

Catch up with peers and toast your industry in our whimsical bar, designed by Sara Cosgrove. Cosgrove’s design is inspired by the theatre of the circus, including contemporary touches interwoven into the layout. The concept features a central circus tent bar, with a striped blue, red and white carpet radiating from the centre of the space. Her imagining of the central bar will bring together exotic drapes, sumptuous velvet furnishings and hand-painted motifs. This is the perfect place to relax, take your lunch and make new acquaintances. 

AFTERNOON

Catch a fascinating seminar

Some of the industry’s most learned individuals are hosting our talks programme this year, which will be filled enthralling debates and instructive masterclasses. Learn about the ins and outs of Maximalism in Country & Town House Editor Carole Annett’s discussion with Suzy Hoodless and Samantha Todhunter or ponder the relationship between sustainability and luxury with Charu Gandhi, Jennifer Manners and Chris Gaffney. Other experts sharing their knowledge across the four days include Suzy Hoodless, Inge Moore, Jay Blades, Alexandria Dauley, Ray Clarke, Sophie Ashby, Chloe Bullock and Joanna Wood. 

Meet the talented makers

No visit to Decorex would be complete without a stop at Future Heritage, curated by Corinne Julius. End your day by exploring Future Heritage, which was created in 2014 and holds a very special place on our show floor. As the leading showcase for emerging and established makers in British craft, it has given numerous talents a platform from which to grow and be seen. Explore the space and discover the one-off pieces being exhibited at Decorex this year. See the wonderful ways that Frances Pinnock manipulates leather and morphs it into something unique and beautiful. Other artisans will be displaying their work including Kate Maestri, Anna Ray, Callum Partridge, Fabio Hendry, Amanda Simmons, Daniel Freyne, Adam Nathanial Furman and Marco Campardo. 

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