All times displayed for Europe/London timezone.

Deconstructing the brief: the importance of form, function and understanding your client's vision
11:00 - 11:45 Seminar Theatre
Koubou Interiors
Beata Heuman
Interior Designer
Henry Prideaux Interior Design
Managing Director
N.E.J. Stevenson

In this discussion, chaired by BIID President Gilly Craft, panellists will discuss the essential job of establishing and truly understanding a client brief. They will explore the importance of establishing exactly what the client requires at the earliest stage in the design process and interrogating the brief so that expectations match the results of the finished project.

How to use influencer marketing to grown your interiors business
12:00 - 12:45 Seminar Theatre

Jess and Kate will give an overview of how to start working with influencers and successfully engage their audience with your business

Tricia Guild - a life in design
13:00 - 13:45 Seminar Theatre
Designers Guild
Executive Editor
Elle Decoration

Tricia Guild, O.B.E., will talk candidly to Elle Decoration's Executive Editor, Ben Spriggs, about Designers Guild, her love of colour and pattern as well as her work for the charity, Maggie's.

How to create a house that will last forever
14:00 - 14:45 Seminar Theatre
Interiors Editor
Country Life

Country Life's interiors editor, Giles Kime, will talk with representatives of leading specialists in country house projects including Artichoke, Armstrong Water Monopoly, Weldon, Yiangou, Linley and Artorius Faber and will discuss how they are creating buildings and interiors for the next generation.

Colour in design
15:00 - 15:45 Seminar Theatre
Ptolemy Mann
Turner Pocock
Salvesen Graham
Editorial Director
Homes & Gardens

Colour is at the heart of soulful design – and knowing how and when to use is the secret to creating a successful scheme. Editorial director Sarah Spiteri joins contemporary textile artist Ptolemy Mann and interior designers Nicole Salvesen and Emma Pocock to throw the spotlight onto the world of colour, sharing their wealth of experience to offer both inspiration and insight. You will learn how to incorporate both strong and neutral hues into a space, where to look for style ideas and when to be playful to create an original and individual interior.