Sophie Ashby

sophie ashby
Creative Director
Studio Ashby

Sophie Ashby is half South African, half English and grew up between Stellenbosch (Cape Town) and the UK before broadening her architectural and design sensibility through a BA in History of Art at Leeds University, going on to study Interior Design at Parsons, The New School for Design in Manhattan, New York. Sophie founded her interior design and creative direction practice, Studio Ashby Ltd, in 2014 at the age of 25, and is also the co-founder of United Design, a new charitable initiative which launched in July 2020, with a mission to address the lack of diversity in interior design. ​

Led by its Creative Director, Sophie Ashby, Studio Ashby creates spaces with a unique identity, looking to bring authenticity to each project, unswayed by the passing dictates of fashion. The Studio draws on Sophie’s love of antiques, colour, contemporary ‘world art’, craftsmanship, modernist furniture, photography and her latest discoveries to deliver an eclectic richness to each interior. ​Studio Ashby’s diverse roster of projects include a Grade II* listed Edwardian and Art & Crafts home fronting Hyde Park (wonderfully, where JM Barrie wrote Peter Pan), a large Georgian Villa in Holland Park, a coastal contemporary family home in Brighton and a luxury pied-a-terre in Mayfair, London.