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After working in fashion with stints at Elle and Agent Provocateurs' head office, Jo co-founded Jezebell, an emporium where modernity and tradition converged. Home to an array of established and new labels, it was one of the first destination concept stores to hit London in the early noughties. Jo has since applied the same approach to interiors and drawing inspiration from art, fashion and architecture, set up Jo Berryman Studio in 2009.