VIEW Newsletter - July 09

After the unique John Stefanidis designed entrance last year, Ed Godrich will offer his own interpretation for 2009, designing an impressive entrance for visitors to gain inspiration, creating a unique beginning to this year’s Decorex experience. Designing both a living room and dining area using products from a host of Decorex exhibitors Ed will incorporate his vast experience of interiors and inject his personality into this year’s entrance.  Ed comments on his involvement, “It is a huge honour for Godrich to be designing the entrance to Decorex 2009. I have personally visited the show for many years

and our Design Collective has benefited greatly from hosting a stand over the past three years, winning several notable awards. Designing the entrance this year heightens our involvement with this crucial interiors show still further.  We have sourced product from many of our key suppliers, all of whom will be present at the show, to showcase their craft and our ability to utilise the skills of others in developing interiors schemes. I sincerely hope all visitors enjoy what is set to be an exceptional show this year.”

Companies such as Jamb, Soane Britain, Mediterraneo, Julian Chichester, Violet & George, The Rug Company, Victorian Woodworks, Fromental and Locker & Riley will be highlighted along with pieces from Ed’s own company, Godrich Design Collective. His Design Collective manages up to 15 designers and organisations who produce an eclectic mix of exquisite products, Godrich provides the conduit for these members to a large range of globally based clients.

As a core part of the London Design Festival, Decorex 2009 will bring a number of other key designers to the forefront through various features at the show, alongside a fantastic seminar programme and over 200 of the most influential interiors companies from across the globe.   

www.decorex.com
www.godrichdesigncollective.com

ICEX, the Spanish institute for foreign trade, has commissioned the Spanish design duo Herme y Monica to create a new and exciting textile installation at this year’s show. The design of the new space will be titled “Spain loves Fabrics” and is based on the concept of the fan, an iconic object that in the 19th and 20th century was used as a communication tool between lovers.   The company’s design work has created a real buzz in the interiors world, catapulting the designer duo Herme Ciscar and Mónica Garcia into the spotlight. Their work now involves industrial, graphic and interior design projects for companies such as Metalarte, Lampister and RQM. Noted work in recent years

has included the ‘Zip’ collection of furniture, that uses overlapping  finger joints at the seams of each piece to suggest the teeth of a zipper. They have also added their unique stamp to a three-bedroom hotel in Valencia, La Casa Azul Vino & Rooms, adding a wine shop as the reception!

Passion is at the heart of this installation for Decorex, reflected in the stunning fabric, colour and design that are used throughout. The installation is designed in the shape of a closed fan and large circles of fabric will hang from the ceilings.  Each pendant will display fabrics from Spanish textile manufacturers including Alarwool, Alhambra, Color de Seda, Garin, Hijos de Antonio Ferré, Naturtex, Revert, Rioma, Sati, Texturas Por Alexandra and Ybarra y Serret and will be illuminated by light, transforming the space into a vibrant, inspirational and contemporary showcase for Spanish textile design.

www.decorex.com
www.hermeymonica.com

As an event at the foundation of the London Design Festival, which runs from 19th to 27th September, Decorex International is once again delighted to be involved. So whilst you’re in West London sampling the delights of this year’s Decorex, why not visit the abundance of additional design treats happening around West London at the same time. Highlights of the festival include the Biennial Design Symposium at the V&A lecture theatre on 18th September, where visitors can

hear some of the most influential contemporary designers, practitioners and commentators associated with furniture making today.

Organised by the Royal Norwegian Embassy and various Norwegian design associations, 100% Norway at 100% Design, Earls Court 24-27 September, will showcase the best new works of both established and up-and-coming designers, and features a number of Norway’s leading manufacturers.

Also, to coincide with the festival, Rabih Hage is presenting his latest collection in an exhibition entitled ‘Roughed Up: Rabih Hage Designs Revisited’ from 19 Sep 2009 until 24 Oct 2009 at the Rabih Hage Gallery. Plus, Nigel Coates opens his new showroom in the Brompton Design District with a launch party entitled ‘White Light’ on 24th September, showcasing his new lighting and furniture designs such as the Corona lamp for Slamp and the Zante Murano chandelier for AVMazzega.

For more information about the London design festival and the event taking place, visit www.londondesignfestival.com

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