VIEW Newsletter - January 2010

The Decorex International pavilion at Interiors UAE will return, taking high-end luxurious products to the burgeoning capital of Abu Dhabi. This is still a rapidly developing capital and the perfect location for buyers to source design-led interiors for the vast amount of developments in the region including hotel, residential and contract spaces. This year, contemporary Italian lighting brand, Estro, will showcase their ranges of table and floor lamps, alongside stunning chandeliers.

Also showcasing in the pavilion will be Yarwood Leather, a British firm who specialise in high quality leather product for seating applications. Although their roots are in furniture, they have also turned their focuses to other sectors including automation, aviation and marine.

Abacus Direct Ltd manufacture and distribute innovative and design-led bathrooms. Alongside their wide range of products, Abacus offers a number of valuable services including the technical behind-the-scenes elements to a bathroom, such as Elements wet floor concepts and Easi-plan pre-wall installation frames. The ranges are produced to suit various ranges from budget to the Ben de Lisi designed range alongside tiles, accessories and furniture to complement the bathrooms.

More companies are still signing up for this year’s Interiors UAE, an invaluable opportunity to view an edited gathering of interior products tailored specifically for interior designers, architects, contract buyers/specifiers, retailers, property developers working within the commercial, domestic and retail markets.

To book a stand at the show or to find out more about the plentiful opportunities in the region, please call Cheryl Fraser on +44 (0)207 921 8380 or email cfraser@ubm.com.

To register for a ticket to the event, please visit www.interiorsuae.com 

Acclaimed fashion designer Ben de Lisi will be speak at this years Interiors UAE. Embracing the influence of high fashion in the creation of luxury interior projects and the increase of fashion designers turning to interior design, Ben will introduce his own design philosophy and his bathroom range for Abacus Kitchens who will be exhibiting at the show. Ben commented, “Interiors UAE is a prestigious event that reflects the potential of cultural inspiration, not to mention the impact of fashion on modern interior design.

I am delighted to be taking part in such an important design-led event in the global calendar and particularly to be a judge for the show’s impressive interior design competition.”

The correlation between fashion and interior design has become very apparent over the last few years, both sectors follow and adapt to each other.  Overall, trends are shaped by the culture at large, so naturally there will be similar themes and elements in the ‘lifestyle’ markets such as fashion and interior design, as well as art.

Collaborations between design disciplines, increasingly shape our interiors, bringing  fresh and challenging approaches that capitalise on the strengths  of  those involved. The UAE already boasts some of the most stunning examples of how this can redefine the art of luxury and comfort with more planned. This  is just one of the reasons to choose this particular theme for the event this year. The Burj Dubai, the tallest tower in the world, has just opened which houses a 160 room hotel designed by fashion designer, Giorgio Armani. The Palazzo Versace hotel chain is also  due to open its Dubai hotel this year,  designed by Gianni Versace’s company, as part of Dubai’s Culture Village area.

Zaha Hadid, who has been a stalwart of the design and architecture community for nearly three decades, is the chosen architect for the Abu Dhabi Performing Arts Centre, a new cultural institution that will occupy Saadiyat Island. In the same way Coco Chanel did for fashion, Zaha’s bold visions create new and unexpected spaces for old and familiar places, even if they are controversial at the time. Indeed the Channel iconic quilted bag was at the heart of Hadid’s clever design for a mobile art pavilion commission by Karl Lagerfield.

Event Director, Cathy Oates commented, “As Interiors UAE aims to be a trend-setting event for the interiors industry it is natural to look at the ways in which our industry is influenced by other sectors and we hope that will be apparent at the show in March.”

Interiors UAE 2010 will take place from 29-31 March at ADNEC, Abu Dhabi.

Although we are still eight months away from this year’s Decorex International, plans are already in place for another groundbreaking event. With 75% sold and new features being worked on that will be announced over the next couple of months, the 33rd edition  will bring you brand new products, educational seminars and plenty of inspiration! Here’s a sneak preview of a couple of the brand new companies that have already signed up…  First-timers, Jacaranda Carpets will present their brand new range of unique Himalayan hand-knotted rugs.

Managing Director, Richard Meager explains,“It is early days to go into detail about our plans for September, but we already have some exciting launches  planned which will be on display on our stand.  Our new Rampur range has been so incredibly successful that we have two new ‘sister’ ranges in the pipeline.  Both have the same silk-like sheen created by the wool/viscose mix of fibres, but the textures are new and unusual.”

Ebony and Co will make their debut appearance at Decorex International in 2010 presenting their hand crafted bespoke floors. Ebony source their wood from carefully preserved forest stock and select it in response to the exact requirements of the client. This produces  hugely versatile widths and finishes and uniquely all the floors are suitable for use of under floor heating.

UK Manager, Martin Rowell, insists that they don’t show at exhibitions, “ Until now we have not found an exhibition that we felt operated at our level of quality, both of other exhibitors but also of professional visitors. We have looked at all of the UK and major European interiors exhibitions and not found them to be appropriate or operating at our level of what we want to achieve from a Trade Fair, until Decorex.”

“We have looked at Decorex for a number of years before making the decision to exhibit there in 2010, and are convinced that it will be everything and more than we expect. We are very excited about attending Decorex 2010.”

If you are interested in booking a stand at Decorex International 2010, please contact Gemma Strachan or Maria Pahlavan on +44 (0)20 72921 8600 or visit www.decorex.com.

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